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IPL 2021: Advertisers back tournament’s suspension, silent about losses

IPL 2021: Advertisers again match’s suspension, silent about losses

New Delhi: Advertisers on the Indian Premier League (IPL) remained silent about losses as a result of indefinite suspension of the match, though business insiders stated it was the best factor to do contemplating the present surge in COVID-19 circumstances within the nation.

The BCCI on Tuesday determined to indefinitely droop the profitable T20 cricket occasion as a result of a COVID-19 outbreak in its bio-bubble.

Harsh Jain, Chief Govt Officer and Co-Founder, Dream11 & Dream Sports activities stated, “We agree with BCCI’s resolution to postpone the IPL. Focussing on tackling the present disaster in India, together with making certain the well being and security of gamers, is much extra essential than any enterprise affect.

In this photo illustration taken on October 12, 2020, a user checks the Dream11 application of the Indian Premier League (IPL) cricket tournament, on his mobile phone in New Delhi. - Unable to bet legally, tens of millions of Indian cricket fans have turned to fantasy games based on the Indian Premier League, which have exploited a loophole to create a billion-dollar industry. (Photo by Sajjad HUSSAIN / AFP) / To go with 'CRICKET-IND-IPL-FANTASY-INDIA', FOCUS by Vishal MANVE with Faisal KAMAL in Delhi

Fantasy gaming app Dream11 was the title sponsor for IPL in 2020. AFP

Dream11 is without doubt one of the official companions of IPL 2021.

A senior official in a media planning agency on situation of anonymity stated postponement of IPL was the best factor to do within the present state of affairs.

“Given the present surge of COVID-19, postponement was wanted. Lives of gamers are extra essential,” he stated.

A Tata Motors spokesperson, maker of Tata Safari, stated, “We want a full and speedy restoration of all impacted, and don’t have any different feedback to supply at current. TataSafari can be one of many official companions of IPL 2021.

Star India, the official broadcasters of Indian Premier League, additionally supported BCCI’s resolution to postpone the match.

“Star India helps BCCI’s resolution to postpone IPL 2021. The well being and security of gamers, workers and everybody concerned within the IPL are of paramount significance,” Star India stated in an official assertion.

The broadcasters additionally stated it was “indebted” to its workers, on-air expertise, manufacturing and broadcast crews for delivering the printed to hundreds of thousands of homes in these difficult occasions.

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Updated: May 5, 2021 — 2:14 am

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