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BollywoodLife.com crosses 20 million monthly active users mark; sees growth of 3.2x year on year

BollywoodLife.com crosses 20 million month-to-month lively customers mark; sees development of three.2x yr on yr

BollywoodLife.com, the main leisure portal of Zee Digital has seen a staggering development of three.2x prior to now yr crossing 20 million month-to-month lively customers (MAUs) in Apr’21 from 6.3 million MAUs in Apr’20. It has emerged because the fastest-growing leisure portals leaving rivals like Pinkvilla, Filmibeat.com, and Desimartini.com manner behind by way of development and cementing its spot as one of many largest leisure locations within the nation. Additionally Learn – Sushmita Sen Pens A Considerate Word on ‘How Human Spirit Prevails Each Single Time,’ Amid COVID-19 Pandemic

In an endeavour to succeed in each family, and make leisure accessible to all, the BollywoodLife.com platform has renewed its method in direction of content material presentation revamping web page buildings and content material combine for a number of classes like video, celeb, films, and so on. to supply content material that’s simply searchable and is introduced as per the consumer’s liking. Additionally Learn – IPL 2021: Punjab Kings All-Rounder Harpreet Brar Took a Jibe at Bollywood Star Akshay Kumar, Says We Do not Put on Turban For Cash

Commenting on the spectacular development, Zee Digital CEO Rohit Chadda mentioned, “BollywoodLife.com has at all times strived to current partaking and unique content material for its customers, and we’re thrilled to see this sort of validation within the statistics. On account of a well-integrated product and editorial technique, we’ve made the content material simple to go looking and simple to eat. Deal with unique movies has elevated our attain tremendously on social platforms serving to construct a robust model.” Additionally Learn – Record of Bollywood Celebs Who Are Serving to Individuals in Combat In opposition to COVID-19

Prior to now yr, the video channel of BollywoodLife.com has focussed on protecting extra exclusives roping in varied celebrities which have helped in each growing reaches as effectively brand-building. Profitable initiatives like BollywoodLife.com Awards 2021 have additionally fuelled model development. With stars like Ranveer Singh, Sonu Sood, Mouni Roy, Sidharth Shukla, Shaheer Sheikh, Shivangi Joshi taking residence trophies, the digital occasion was the No.1 pattern on Twitter together with unprecedented fan engagement.

Rohit Chadda additional mentioned, “This determine of 20 million is simply the beginning of extra bold plans and methods forward. Our development in Hindi has inspired us to broaden to extra languages. We’d quickly be rolling out our language choices which shall assist us attain leisure savvy audiences in different components of the nation as effectively.”

April 2021 additionally noticed ZEE Digital cross 300 million MAUs for the primary time. The expansion of 4x in MAUs over the previous 2 years has made it one of many fastest-growing digital media firms of scale within the World.

Lately, ZEE Digital did the biggest PWA launch for 13 of its nationwide and regional information manufacturers protecting 9 languages to supply a seamless information consumption expertise to its customers. Earlier this yr, India.com launched its new cell website to supply a extra immersive expertise to customers which resulted in great development for the model by way of month-to-month lively customers.


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Updated: May 5, 2021 — 7:15 am

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